RPA (Robotic Process Automation) in Retail: Opportunities for Success

RPA (Robotic Process Automation) in Retail: Opportunities for Success

  Retail has been one of the most dynamic and evolving industries, especially in emerging markets such as China and India. According to a report by eMarketer, the retail industry is expected to reach a mark of $27.7 trillion in global sales by 2020 and along with the growing opportunities; the competition among different players is rapidly rising. With the introduction of disruptive technologies such as AI, IoT, Robotics, Blockchain and the most recent RPA (Robotic Process Automation), retailers are looking beyond the human capabilities to manage these processes more accurately and productively. Human Resources has always been one of the key challenges in the retail industry due to seasonal demand, lack of formal education and long hours work environment. On top, technology is driving several new changes. Customers can browse, compare and buy on their phones. Many of the new retail jobs require better skills and pay more. There is less demand for people who operate sales registers and greater demand...
Read More
Location-based Marketing; Engaging your customer in real-time

Location-based Marketing; Engaging your customer in real-time

Source: RetailinAsia Customer experience is the center of retail digital transformation. Real-time engagement is the biggest challenge for retail brands. Always connected customers demand quick and easy shopping journey, on the fly, to get what they want without wasting time. With the rise of the smartphone and beacon technology, location-based marketing technology has seen tremendous growth and improvement in retail industry. In my previous article in Retail in Asia (Nov 9, 2016), The Internet of Things, IoT, is a big deal for retailers I explained in details how IoT is transforming the retail landscape enabling retailers to interact and engage consumers in real-time in physical and digital space.Location-based marketing enables retailers to better leverage their wireless networks to engage with always–connected customers and it offers tremendous growth potential as it meets two concurrent objectives; improve customer experience to strengthen the retail brand and improve ROI on enterprise wireless network investment. Location-based services (LBS) uses various wireless connectivity options, such as ZigBee, Bluetooth,...
Read More