Avaya is Focusing to Innovate it’s Core Products

Avaya is Focusing to Innovate it’s Core Products

Experience Avaya Asia Pacific 2019 came to APAC for the second time with one clear vision: to elevate communications to the next generation of engagement, and connecting enterprises to three key stakeholders (workforce, customer and community) with secure and intelligent experiences. The event brought Avaya senior leadership team from the USA as well as Asia to communicate Avaya new vision, mission, and strategy with partners and clients, and the importance of creating long term sustainable value. Avaya new mission is to transform digital communications software, services, and devices for all sizes of businesses. During the event, Avaya also showcased Avaya Intelligent Xperiences (Avaya IX) which consist of three key components; IX Workplace, IX Contact Centre and IX Mobility. In 2018 Avaya announced that it has completed its debt restructuring and emerged from bankruptcy with a new board and leadership team in place. Jim Chirico, the company’s former chief operating officer, has replaced Kevin Kennedy as chief executive and president. Avaya has...
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Location-based Marketing; Engaging your customer in real-time

Location-based Marketing; Engaging your customer in real-time

Source: RetailinAsia Customer experience is the center of retail digital transformation. Real-time engagement is the biggest challenge for retail brands. Always connected customers demand quick and easy shopping journey, on the fly, to get what they want without wasting time. With the rise of the smartphone and beacon technology, location-based marketing technology has seen tremendous growth and improvement in retail industry. In my previous article in Retail in Asia (Nov 9, 2016), The Internet of Things, IoT, is a big deal for retailers I explained in details how IoT is transforming the retail landscape enabling retailers to interact and engage consumers in real-time in physical and digital space.Location-based marketing enables retailers to better leverage their wireless networks to engage with always–connected customers and it offers tremendous growth potential as it meets two concurrent objectives; improve customer experience to strengthen the retail brand and improve ROI on enterprise wireless network investment. Location-based services (LBS) uses various wireless connectivity options, such as ZigBee, Bluetooth,...
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