The Oracle OpenWorld came to Asia for the first time with one key message: Oracle has a diverse business application portfolio that is powered by Oracle Adaptive Intelligence Apps. The event was held at Marina Bay Sands, Singapore on March 26 and 27, 2019 and brought thought leaders from other regions as well as Asia to speak about business transformation and the importance of building a data-driven organization. The theme of the conference was “Create Your Tomorrow, Today” which resonated well with the audience. The annual technology event also showcased a carefully selected Oracle’s solutions as well as the technology partners such as Deloitte and IBM.

For two decades, Oracle’s vast community of technology and business professionals has come together at Oracle OpenWorld to learn about the latest product innovations and roadmaps, and get inspired. Attendees of this year’s event had access to educational sessions, including main-stage and product keynotes, product training, presentations on emerging technologies, meet-ups with product experts, and peer-to-peer networking opportunities.  Oracle OpenWorld Asia 2019 also featured “Real Stories, Real Customers” and shared several case studies on how Oracle’s customers in some of the Asia emerging economies have implemented the latest cloud and big data products and were able to transform their communities and improve their businesses.

One of the main topics at OpenWorld was Oracle Adaptive Intelligence Apps. Oracle has a long history of providing enterprise software to medium and large organizations. The Oracle diverse business application portfolio serves almost all the sectors across different industries. Oracle Adaptive Intelligent Apps provide a suite of prebuilt AI and data-driven capabilities for the entire enterprise across Customer Experience (CX), Human Capital Management (HCM), Enterprise Resource Planning (ERP), and Manufacturing. To simplify it, it means the new generation of Oracle’s business applications are powered by artificial intelligence and transform businesses with recommended sales actions, intelligent supplier categorization, smart candidate lists, and personalized product recommendations.

From a retail industry perspective, AI for CX helps retailers to improve acquisition, basket size, conversion, loyalty, and consumer satisfaction by delivering personalized, seamless experiences and guided actions to first-time visitors, known consumers, and users. The new CX capabilities make customer interactions more intuitive, personalized, and engaging. It also helps to tailor product and promotion recommendations which lead to easier and faster product find and buy. In addition, AI helps the search and content function in a relevant manner. Most retail industry leaders agreed that machine-learning techniques improve the performance of marketing programs and optimize the lead management and sales pipeline processes.

Oracle’s AI strategy is based on three pillars;

  • Ready to go. (AI-powered application)
  • Ready to build
  • And Ready to work

Oracle Adaptative intelligence Apps are currently available for ERP, CX, SCM, HCM, and MFG. Intelligent UX components help the users with personalized search, complete timecard or enroll in the program, help to do expense and invoice reconciliation, and perform auto defaulting which means autofill, auto list of values. Oracle has also developed conversational agents to translate voice and text into insights and action. Some of the examples were Virtual Sales Assistant for CX, Expense Chat Bot for ERP, Intelligent Employee Onboarding Assistant for HCM, and Conversational Bot for EPM.

Oracle OpenWorld Asia 2019 successfully conveyed two messages to the business community in Asia. The first was insight wins and data is the lifeblood of every business in each industry.  By harnessing the data businesses gain a competitive advantage and able to monetize and stay ahead of their competition. The second message was that the future is autonomous. Artificial intelligence and machine learning are driving changes in the workforce, the competitive landscape, and society at large. The organizations that utilize the power of these technologies now will be at the forefront of the next wave.

In summary, the event was an excellent platform for businesses as well as technology professionals to hear from industry leaders and technology vendors about the future of data-driven enterprise and business apps evolution.

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