Market research is the cornerstone of a company’s efforts to stay competitive and retain customers. If you operate in highly competitive markets, then you are probably pressured by the competition and constantly changing customer’s needs. Your customers can give you credible information about their buying behaviors, their perceptions of you and your competitors and what they find most important. The market research is an excellent resource of which every business can take advantage.
Market research takes many forms, and Mike Ghasemi customizes the offerings to meet your needs. Your goals and objectives drive the type of market research and the methods to be used. Mike Ghasemi will work with you to understand and refine your objectives and devise a research plan that matches these objectives. The unbiased data from the market research will help you to make critical decisions. Whether you are looking to do your market research with customers, prospects or the general public, the thought process is the same, only the execution changes based on the availability of contact information for your target group.
Your customers can give you credible information about their buying behaviors, their perceptions of you and your competitors and what they find most important. The market research is an excellent resource of which every business can take advantage.
If you have an avenue to obtain contact information for potential prospects for your products and services, then this could present another opportunity for market research. Even if you don’t have a list yourself, Mike Ghasemi provide respondents according to your criteria that can give you insight based on your market objective. This is a great way for you to get the information you need for expanding your market reach, measuring the level of your brand awareness or understanding how to expand your customer base.
Anyone can throw together a bunch of questions, but it takes planning, industry knowledge,and expertise to obtain meaningful information from a survey. Mike Ghasemi Research has the expertise, industry knowledge and experience to design a survey to get you the information you need. Survey Design is the most critical stage of the survey process. It is important to define survey objectives from the start clearly. The objectives drive the survey questions. As a survey owner, you need to know that the survey questions will provide the information you need in an unbiased, unambiguous manner. You want meaningful questions that lead to meaningful results so that you can take action with confidence.
MGR develops a full evaluation of survey objectives and proposed actions to ensure that all possible issues are brought to bear on the design of the survey questions. We look at each question for relevance and clarity. Survey design is the most critical component of the survey process and MGR applies the appropriate emphasis there. You can count on MGR to focus on your objectives and add value at every step of the survey process, from design through reporting.