RPA (Robotic Process Automation) in Hospitality: Opportunities for Success & Pitfalls to Avoid

RPA (Robotic Process Automation) in Hospitality: Opportunities for Success & Pitfalls to Avoid

Robotic process automation (RPA) is an emerging application of software embedded with artificial intelligence (AI) and machine-learning capabilities to capture, interpret and automate existing high-volume and repetitive tasks which were done manually previously.  It enables organizations to effectively automate tasks, streamline processes, increase employee productivity, and ultimately deliver satisfying customer experiences. Digital transformation is disrupting the hospitality industry in many ways. The way guests are consuming hospitality services is changing dramatically as the hotel industry transforms its offerings, products, services, and infrastructure to meet the needs of the digital age.  The hospitality industry is a high-volume transaction-based environment, consisting of data management, bookings, processes, and systems. RPA is becoming a prime technology that can disrupt hospitality management and operations.  For example, hotel/restaurant/leisure bookings, front desk cashiering, financial reconciliation, loyalty processes, and employee rosters may be disrupted through RPA. Chatbot services will integrate with bookings and purchasing, forming a new notification channel for guests. Loyalty and streamlined rewards redemption will be another...
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